Marketing policy

Acta Zoológica Mexicana (n.s.) recognizes the importance of direct marketing in increasing the visibility and impact of published research. Our strategy focuses on the ethical and effective dissemination of scientific content through channels that facilitate access and engagement with our audience.

Dissemination Strategies

  • Social Media Sharing: The journal has implemented a module on its platform that allows readers to easily share articles on their personal social media accounts. This feature aims to amplify the reach of each publication through readers’ networks, fostering discussion and knowledge exchange.
  • Institutional Dissemination: In the short term, Acta Zoológica Mexicana (n.s.) may actively disseminate news, updates, and featured articles through the institutional library’s profile. This strategic collaboration ensures that relevant information effectively reaches the academic and research community by leveraging established communication channels.
  • Newsletters: The journal may periodically send newsletters to its subscribers, including summaries of new issues, featured articles, special calls, and relevant scientific news. Subscribers will have the option to manage their communication preferences at any time.

This policy aims to maximize the dissemination of Acta Zoológica Mexicana (n.s.)’s scientific content in an ethical manner that respects user privacy, thereby contributing to the journal’s impact and relevance within the scientific community.

 

Gender Equality Best Practices
Acta Zoológica Mexicana (n.s.) is firmly committed to promoting gender equality across all its operations and publications. We recognize the importance of diversity and inclusion for the advancement of science and strive to create an equitable environment for authors, reviewers, and editors. Our gender equality best practices policy is based on the following principles:

Editorial Board Composition
The journal will actively seek to maintain a balanced representation of women and men within its governing bodies, editorial secretariat, editorial board, and advisory board. Ongoing efforts will be made to identify and appoint qualified professionals of all genders, ensuring a diversity of perspectives and experiences in editorial decision-making.

Peer Review Process
Acta Zoológica Mexicana (n.s.) is committed to ensuring a fair peer review process free from gender bias. The journal will actively seek the participation of female reviewers, aiming for a minimum of 40% women on the review panels for submitted manuscripts. This will contribute to a more equitable and diverse evaluation of submissions.

Inclusive Language
The journal requires the use of inclusive language in all scientific articles and communications. Inclusive language acknowledges diversity, respects all individuals, considers differences, and promotes equal opportunities. Articles must not make assumptions about readers’ beliefs or affiliations and should avoid any statements implying superiority based on race, sex, culture, or any other characteristic. Bias-free language should be used, employing terms that avoid gender stereotypes. Authors are encouraged to consult non-sexist language guidelines when preparing their manuscripts.

Sex Consideration in Research
Authors are required to indicate whether the research data considers the sex of the study subjects, to identify potential gender-based differences. This practice is essential to ensure scientific rigor and to avoid generalizing results that may be gender specific.

Visibility and Attribution
The journal will include the full names of all authors of published works, ensuring clear and complete attribution of authorship. Additionally, it will promote the visibility of women’s scientific work and research by disseminating their contributions through the journal and its communication channels.

Acta Zoológica Mexicana (n.s.) is committed to periodically reviewing this policy and implementing new actions that foster gender equality in the field of scientific publishing.